Words we wrote

Ancienne Belgique

Live music heals. It is both our sin and our salvation—but now, the pandemic turned it into forbidden fruit. That will not stop us from counting down to the next live in AB. Because that day is coming. And when it does, we'll be dancing again. Hard.

Kick Cancer

Because kids with cancer are just kids after all, we made posters and a radio spot with no-nonsense quotes that come straight from a child’s mouth. Because that’s where the truth comes from.

Libresse

Packaging for tampons and pads usually reads like a crossover between a medical leaflet and an episode of Seventh Heaven. And they’re all about sugarcoating. Not that we’re against elegance, but let’s just call vaginas vaginas now, shall we?

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WHO

Now it’s our turn, we thought, after months of lockdowns. All the silence made us reconsider what was good and what felt wrong. We pondered how things should be done differently. Sure, we have politicians for the Big Different. But we also wanted to delve into the little different. What are you left with, now that everything is gradually falling back into place? We could look for answers in the bar at the corner, but thanks to the WHO we got answers from all over the world.

Cowboy

For the fastest bikes in the country, we wrote a brand story that doesn’t focus on technical USP’s, but on the wind blowing through your hair. “That moment when you get on a Cowboy for the first time and your eyes open wide with joy. That’s wat we need.”

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Morobé

Well-heeled, these stilettoed babies make you feel like a modern-day Cinderella that’s just tried on her glass slipper—but then with a more Fendi feel. That luxury is what we wanted you to feel in the copy.

Beyond Reason

The consumer in you is a sleepwalker who chooses crisps based on primal instincts and needs. Get used to it: your reptile brain steers your shopping behaviour. And Beyond Reason steers your reptile brain.

Cambio

Do you know what cars do 95% of the time? Nothing. Most privately owned cars stand still, sometimes on your driveway, other times in traffic jams. At cambio, they think there’s another way. That’s why they started car sharing.

Creatives for goooooooooooooooood

This jolly box with 17 o’s (count them!) holds a deck of cards that makes the Sustainable Development Goals usable for creatives. Players pull out cards to match wild campaign ideas with what this planet really needs. Just to make that next brainstorm bigger than the Next Big Thing.