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→ manifesto

At Norm, we make sneakers, not compromises

Recycle, reduce, reuse. Yes, you’ve heard that before. And we don’t want you to believe it because we’ve put it into nice words. We want you to believe it based on the facts.

Our sneakers are made of 90% recycled materials. That’s not a 100%. Not yet. But we’re working on it. 1% at a time, never skipping stages.

We don’t know about politics. But we do know about sneakers. So that’s where we took our first step toward better—but not the last. Looking for ways to do things differently in an industry that’s consumed by fast fashion, we’ve learned a lot about shoe-making, and a lot about the gap between making a product a little greener and being outright radical. To other companies out there who prefer the latter, we share our knowledge, open-source style.

Sure, you could say we’re just engineers with a thing for sneakers. Or dreamers with a penchant for design. One way or another: we’re persistent. We won’t stop at better shoes, we want to be the most sustainable shoe in the world.

We’re setting the new norm.