At Kick Cancer, they know what they are all about. They want to cure all children with cancer, and right they are. The goals: find new treatments, improve existing ones and, once and for all, kick child cancer in the teeth so that it never, ever returns. And they want to do this without filling bus stops with disturbing pictures of bald children. 

Because kids with cancer are just kids after all, we made posters and a radio spot with no-nonsense quotes that come straight from a child’s mouth. Because that's where the truth comes from.